Making every day count
Monday is data day. It makes sense to start off a new week by taking stock of the last one, after all. My first port of call is to quickly run through the tallies of how many passengers we carried day-by-day, route-by-route. Like every business, the impact of Covid-19 has been severe for Xplore Dundee - so much so that I've been excited to see demand hover just above 70% in the last few weeks (in more ordinary times, such a drop from the norm would have set off alarm bells; these days, it's a relief). Then my attention turns to tickets: working out how popular each of them are, how much revenue they've raised, and where we need to concentrate our attention in future. Contactless payments and app usage continue to grow - a promising sign that bus travel is keeping up with the times.
31/05/21 - Category