In Your Shoes - Babajide Olowookere

Become a community posts contributor yourself today

Babajide Olowookere is the Digital Marketing and Strategy Lead at The Astute Group, a brand and marketing company. Babajide bridges the gap between strategy and execution. He takes big ideas, shapes them into clear plans, and leads teams (including external collaborators) to deliver results consistently, creatively, and measurably.

He is equally comfortable driving the strategy as he is rolling up his sleeves to make sure it happens.

Babajide believes in clarity, creativity, and authenticity. As part of a team that doesn’t chase trends, he architects strategies rooted in insight, executed with creativity, and designed for long-term impact.

At the intersection of brand, marketing, design, and user experience, Babajide works with clients to unlock the truth of who they are and helps them express it visually, verbally, and experientially.

He doesn’t believe in one-off tactics. Instead, Babajide advocates for long-term, purpose-driven brand building, one that starts with strategy, breathes through design, and grows through meaningful connection.

Monday: Aligning Vision with Execution

I began the week with a strategy session alongside the Managing Director of a manufacturing company focused on converting contaminated soil into productive soil. This client had a clear vision and numerous moving parts.

We wrapped up a multi-touchpoint project that brought together their website strategy, exhibition video, and a bigger conversation around their evolving brand direction. This was about making sure everything they put out, online or offline, told the same story.

What mattered: Making sure the brand feels like them, consistent, credible, and future-facing.

Tuesday

Tuesday was full focus: UI/UX design for a geosynthetic manufacturing and supply industry client website.

The goal? Create a user journey that caters to various user types without compromising visual consistency or brand identity. Every click, scroll, and section was deliberate. Clean layouts, smooth flows, and design choices that made sense.

My view: A good website is a living extension of the brand. It should evolve with the business, not just sit there.

Wednesday

Midweek was all strategy. I met with another client to walk them through a new campaign idea, a strategy that will create real traction.

We talked positioning, messaging, channels, and how to stretch the idea across paid, owned, and earned media. From the story to the roll-out, every part had a reason behind it.

My approach: Campaigns should lead somewhere, using awareness as the start, while focusing on advocacy as the real goal.

Thursday

Thursday was all about clarity. I had a strategy meeting with a client whose website was no longer effective, had outdated content, and had a complicated backend. Afterwards, I met with our production and senior designer to review our progress.

We stripped it back, looked at what wasn’t working, and reframed it. A smarter content approach, a cleaner design, and a realistic timeline that delivers measurable results.

How I see it: You don’t solve problems by guessing; you solve them by listening first, then building a solution that solves the pain points.

Friday

I closed the week by finalising a 13-page Wix website build, making sure everything worked across all devices and browsers.

This was the final leg of a long creative process. The little things, such as alignment, responsiveness, and load time, show how much care went into the whole project. 

Walking the Talk

My work sits at the intersection of strategy, creativity, and delivery. I don’t just pitch ideas; I help make them happen.

Whether it’s shaping a brand, rethinking a website, or crafting a campaign, I’m always thinking long-term. What we build today should still hold water tomorrow.

At The Astute Group, we believe in brand-building that’s intentional, not rushed. We don’t chase trends. We build from clarity, creativity, and authenticity.

#WeBringBrandsToLife