In Your Shoes - Pam Angus

At Tayside Virtual Assistant (TVA), we continue to support businesses of all sizes on their growth journeys. Long-term partnerships have shaped who we are today, and after 10 years in business, we’re proud to still work with – and stay in touch with – many of our original clients. My own role within TVA has evolved significantly since I first started. A few years into the business, I trained as a Tech VA and now focus mainly on the creative side: website design, SEO, digital marketing, graphics, video creation, and photography. No two days are ever the same, and that’s exactly what I love about it.

Monday – SEO, Website Building & Newsletters

Mondays are all about planning and productivity. I use Microsoft Planner to map out my week – it’s an invaluable tool that I often recommend to clients.

This week began with publishing a client newsletter designed in Adobe Suite, complete with graphics and content distributed via MailChimp. Regular newsletters are a powerful way to connect with customers, and I support many clients with these as part of their lead generation strategies.

In the afternoon, I worked on SEO for a new Pilates Retreats website. All our sites are built on WordPress, which remains one of the best platforms for long-term organic SEO thanks to its flexibility and optimisation features.

Tuesday – Logo Design & Digital Marketing

The day began with finalising logo designs and preparing a brand guide for a new client. Later, I met a long-standing client at Glendoick Garden Centre (highly recommend their homemade lentil soup!) to discuss new marketing ideas and lead generation for their growing medical services company.

I originally built their website five years ago, and since then the business has expanded from one ambulance to a team of over 180 professionals and 25 vehicles. Seeing businesses, I’ve worked with grow and thrive is one of the most rewarding parts of my job.

Wednesday – Website Building & Video Creation

There’s something incredibly satisfying about building a new website and helping a client’s business take shape online. We offer free website checks and have recently introduced a popular pay-as-you-go website service for start-ups with limited budgets.

Later in the day, I moved on to video creation – an area that varies widely from client to client. We produce everything from animated promotional videos to edited webinar footage and training content. Video continues to be one of the most engaging forms of online marketing.

Thursday – Marketing Plans & SEO Strategy

My day starts early – usually around 6:30 a.m. – after dropping my daughter at the bus for college. With a cup of tea in hand, I get straight into emails and planning.

Today’s focus was developing a marketing action plan for a new construction company preparing to launch its business. Many people don’t realise that even before a website goes live, off-page SEO activities can help improve visibility and authority. This client has asked us to implement that strategy first, before moving on to the website build.

Friday – Campaign Creation & LinkedIn Newsletters

Fridays are for creativity! I worked on a marketing campaign for a long-term client who’s launching a new consultancy focused on leadership, employee engagement, and operational excellence.

I also wrapped up several LinkedIn newsletters and wrote a few blog posts for clients. Blogs and newsletters are often overlooked tools for engagement — once a company’s LinkedIn page reaches 150 followers, it can publish newsletters directly. They’re an excellent way to boost visibility and start meaningful conversations.

Saturday – Photo Editing & Reflection

Even weekends can be productive! Between household tasks, I spent some time editing photographs — something I really enjoy. We’ve provided professional photography for local businesses and organisations for many years, including property and promotional photography. Recently, I was delighted to see one of my photos featured in the Dundee Chamber announcements!

Find Out More

Visit our website to discover how we can help your business grow:

www.taysidevirtualassistant.co.uk

info@taysideVA.co.uk