The second of our Connect 4 sessions will be taking a look at Marketing. Join us as we hear from our 4 experts who'll discuss creating and implementing a strategy, creating a winning brand, writing... the most overlooked marketing skill of all and much more. Sign up today!

ONLINE REGISTRATION FOR THE EVENT HAS NOW CLOSED, TO CHECK FOR LAST MINUTE AVAILABILITY PLEASE EMAIL SARAHYOUNG@DUNDEEANDANGUSCHAMBER.CO.UK 

Starting at 9.30am we'll have a short welcome from the Chamber prior to hearing from our sponsor. We'll them split into breakout rooms on Zoom where each group will hear from our 4 experts who will teach us more about Marketing and Digital Communications. From creating and implementing a marketing strategy,  winning brands along with other marketing avenues you may not have yet experienced.  Attendees will hear from all 4 specialists and questions are encouraged!!

Time - 9.30am - 11.30am

Location - Online, register your attendance below

Costs - £15.00 +VAT (members) £30.00 + VAT (non-members)

Other topics in the Connect 4 series include Social Media and PR & Comms, you can sign up to these individually or as a series online

The 4 topics we will cover during the event are;

-Creating your Winning Brand

-Podcasting, the unknown marketing platform

-Writing... the most overlooked marketing skill of

-How to create and implement a marketing strategy 

Our expert speakers

Wendy Maltman & Debbie Hutchison, The Malting House

Wendy Maltman FRSA is the Founder and Creative Director of The Malting House Design Studio. A prize-winning, honours graduate of leading design school, Duncan of Jordanstone College of Art, Wendy has made it her ambition to champion the benefits of good design.

An early career with some of Scotland’s leading agencies inspired her to set up her own practice, The Malting House Design Studio, in 2003. The studio offers a professional graphic design, marketing and communications service to businesses, charities and organisations across a wide range of sectors in Scotland and around the world.

Wendy is a Fellow of the RSA, a Burgess of the City of Dundee and a recent Past President of the Association of Scottish Businesswomen. A committed Rotarian, Wendy is also a member of the Museums Association and Vice Chair of Dundee Museum of Transport.

On the 6 December 2019, Wendy was inaugurated into the Dyer Craft of the Nine Incorporated Trades of Dundee, as only the second female member in its 500 year history.

Debbie Hutchison is the Marketing Director of The Malting House Design Studio. With a degree in International Business and Languages from Heriot-Watt University, Edinburgh, Debbie has over 25 years’ commercial experience in the UK and overseas, specialising in sales and marketing in both corporate and SME sectors. Involved in several award-winning projects throughout her career, she cites being part of a team which won two Queen’s Awards for International Trade as a notable career highlight.

Having held a long-term interest in the creative industries, she successfully completed an HND in Visual Communications at Perth College UHI in 2017, an experience which piqued her interest in education and motivated her to join the Perth College Board of Management.

As part of Business Gateway’s Expert Help team, Debbie and her colleagues support many start-up and growing businesses throughout Dundee, Angus and Perthshire.

Debbie was recently elected President of Perthshire Businesswomen’s Network

Kevin Anderson, The Story Edge

Kev Anderson is a writer and storyteller. When he’s not writing for businesses and charities he’s writing for himself. That means writing daft wee stories, memoir pieces and essays. He’s worked in marketing since 1995 and describes himself as a ‘jaded marketer’.

He’s not a marketing expert, guru or ninja. But, he is a writer that loves helping people communicate like the humans they are. When he’s not working or writing, he’ll be trying his hardest to make people laugh as that’s what gives him the greatest buzz in life.

In the session he’ll spend a minute explaining why he believes writing is the most important marketing skill. The rest of the time will be spent sharing advice to help you become more confident writers.

Kev dislikes talking about himself in the third person. (I really do.)

Kerr Mathieson, Audio Outsource

Kerr Mathieson is the owner of Audio Outsource, an Audio Production Company in Dundee. With 20 years experience in Business Development and Operations with Multi-Nationals both in and out of the Music Industry he now uses those skills to bring client projects the highest quality audio solutions. Passionate about audio that really engages the listener, his favourite phrase is ‘Sound is Half the Picture’ famously made by George Lucas.

Audio Outsource are experts in giving your project the sound it needs to captivate your audience. We help businesses engage further through Podcasting, Audio Branding, and animated, sound designed logos. We are also fully equipped to offer Sound Design services for film and animation, creating an engaging world for your audience. The icing on the cake? We also offer music composition/scoring for all projects to drive that emotional connection between your project and your customer.

Dr Kathy-Ann Fletcher, Lecturer in Marketing, Abertay University

Kathy-Ann Fletcher lectures in marketing within subjects such as Strategic Marketing, Customer Relationship Management (CRM) and Digital/Social Media Marketing. As an academic, she supervises students in research and dissertation projects in topics such as CRM, Influencer Marketing, Sales and Consumer Behaviour. Within this role, she works with various industry partners within various sectors e.g. Heineken, Fife Flyers Ice Hockey team and TYM, supporting students in creating marketing, growth and transformation strategies. Kathy-Ann brings experience from her career a marketing consultant and project co-ordinator within the marketing communications sector, supporting re-branding and re-positioning strategies for companies in a range of industries, from health, to events management to insurance and financial institutions.

THIS EVENT MAY QUALIFY YOU FOR 2 HOURS CPD TRAINING, A CERTIFICATE WILL BE PROVIDED BY DACC TO CONFIRM YOUR ATTENDANCE AT THE EVENT

With thanks to Al-Maktoum College of Higher Education for sponsoring the series

On every level, the College is a place where potential and ability is valued over background or ethnicity. It is an establishment where further and higher education is available and welcome to all. Funded primarily by the Al-Maktoum Foundation, our vision for high-quality teaching and learning, enriched by a multicultural perspective makes for a rewarding educational experience. Our aim is simple. We aspire to grow as an independent, internationally recognised centre of Higher Education. The College focuses on lifelong learning through academic, technical and customised programmes recognised by the Scottish Qualifications Authority (SQA) and the UK Quality Assurance Agency (QAA). The College actively works to educate the next generation of professionals and scholars, both nationally and internationally. Our students are achievers- thinking differently, challenging, examining, defining and provoking positive change within societies and communities from local to global. Indeed, since our founding in 2001, the College has seen students from over 30 different nationalities graduate from our contemporary courses which now include Higher National Certificate and Diploma (HNC/D) qualifications. Furthermore, the College is working with the University of Dundee and has launched Scotland’s first master’s degree in Islamic Banking and Finance during the 2019/20 academic year. Discover Diversity. Discover Al-Maktoum College.