Managing the Reputation of Your Brand

Date & Time

Tuesday, Feb 19, 2019 at 12:30 - 13:30

Your brand can be extremely valuable and great care should be taken to ensure you make the most of it and it’s protected. Rachel Lawson, Intellectual Property Solicitor and Stephanie Gallacher, Employment Law Senior Solicitor from Thorntons Law will advise you on creating, strengthening and protecting brand.

The workshop includes what is a brand and what makes a good brand. Competition – what makes people choose your brand over others. Protecting your brand – protecting your IP, dealing with infringement, Do’s and Don’ts of social media, including risk management and risk prevention, employee guidelines and managing the reputation of your business in contractual arrangements.