This hands-on event, run by CIPR-qualified and Accredited member ASM Media & PR, is designed to help you understand current best practice Public Relations, how you can use gold-standard processes and techniques across multiple communication channels and set appropriate and affordable metrics to measure how it’s directly helped your business.

The workshop will cover:

• What Best Practice Public Relations is and what it can can help you achieve
• The Principles behind Best Practice Public Relations you can use yourself
• The best practice Public Relations Process
• How your 5-year and 12-month goals, business strategy, brand values and other key information feeds into what you communicate, where, when and how.
• Setting SMART Business & Communication Goals
• Communication has to link to and assist your business KPIs, so you’ll learn the simple method for setting SMART Business & Communication Objectives to do that.
• Developing your Communication Strategy

You’ll learn how to use those goals to create your Communication Strategy using the ‘Golden Thread’ method and RADAR model.

Creating your Content & Channels Strategy
You’ll learn how to select the most appropriate communication channels for your target audience/s using the PESO model and how to work out what content works best to reach and influence them into action.

Setting appropriate Metrics – to tell you if you’ve achieved your Business & Communication Goals
You’ll learn how to set the right metrics for the Business and Communication goals you’ve agreed which are compliant with the global communication gold standard Barcelona Principles 3.0.

Measuring Before, During & After your communication
You’ll learn how to measure Outputs, Out-Takes, Outcomes and Impacts in order to see if your Business and Communication goals have been achieved as well as how to learn from what happened in order to improve your communication outcomes in the future.

About ASM Media & PR
Alan S. Morrison has a strong record of helping organisations of different sizes and sectors achieve their goals by influencing stakeholders with Public Relations, copywriting, photos and video, including media relations and event PR.

A CIPR Accredited PR Practitioner qualified with its degree-level Professional PR Certificate (only a third of UK PR practitioners have a CIPR-recognised qualification), he’s been delivering results for clients since 2011. See his Case Studies and his 29 testimonials from clients.

Alan can also shoot eye-catching images (still and moving) and use the right words – planned with a strategic perspective integrated with your communications strategy – delivered with a passionate ‘extra-mile’ commitment to improve your SEO while delivering key messages and catalysing the change you seek.

His MBA from the Open University Business School includes passes with Merit (70-84%) in the Strategy and Marketing in a Complex World courses, which he’s used since 2011 to bring a strategic Masters-level marketing perspective and knowledge to his work.

That’s helped him grow a Google virtual tour business from 3-figure to 4-figure deals and take St Andrews Business Club from 57 members to a record 138 in 18 months. Its Marketing campaign was a Finalist in the Fife Business Awards in 2019.

Contact Alan to find out how he can help you achieve your goals.

⭐This event is exclusive to members. If you’re interested in raising your profile within the Dundee & Angus region and learning how your local Chamber can support your business, please reach out to our team at membership@dundeeandanguschamber.co.uk.⭐