If you’re serious about growing your business, this is the event you can’t afford to miss!

You don't have to be in marketing to benefit from this training. For just £24, you’ll gain access to four expert-led training sessions, each focused on a crucial area of modern marketing. Delivered in small-group settings, this format gives you the unique opportunity not only to learn from our speakers but also to ask questions and walk away with practical, actionable advice tailored to your business.

Over the course of the afternoon, you’ll hear from Chamber Members who will share their knowledge and experience across the core areas every business needs to master:

• Branding with purpose: Demonstrating the importance of strong messaging aligning with the brand to create a compelling story. Highlighting the value of clear, consistent communication in cutting through an increasingly complex media landscape.
• Content performance: Understanding what works, how to measure success, and how to improve your impact.
• AI in marketing: Practical ways to harness emerging tools to save time and boost creativity.
• Legal essentials: The must-know regulations and compliance considerations to protect your business and reputation.

This Connect 4 event is designed to give you maximum value in minimum time. Four powerful sessions in one afternoon, packed with knowledge that could deliver a significant return for your business. 

Whether you’re a sole trader or the CEO of a growing business, there’s something valuable here for everyone.

Meet our Experts: 

AI in Marketing:
Darren Mitchell is Co-founder and CTO of Optimise Outreach. After graduating from St Andrews University with a degree in Neuroscience in 2023, he has spent the past three years immersed in understanding and applying AI for business purposes. Coming from a non-technical background, Darren has developed a unique ability to translate complex AI concepts into practical, actionable strategies that businesses can implement immediately. His hands-on experience scaling his own business using AI tools gives him real-world insights that go beyond theoretical knowledge. Join Darren for an honest, practical session on how AI can transform your business operations today. Drawing from hands-on experience and real client successes, this talk cuts through the hype to deliver actionable strategies you can implement immediately. Whether you're completely new to AI or looking to expand your current usage, you'll walk away with concrete tools, resources, and the confidence to avoid common mistakes that cost businesses time and money. Expect genuine insights backed by real results, not just theory.

Branding with Purpose:
Fiona Robertson is founder and director of Neville Robertson Communications, working alongside Richard Neville to provide media and communications advice, insight and strategy. A senior communications professional, Fiona has experience working with large and complex corporations as well as start-ups and smaller charitable organisations. Fiona worked for DC Thomson for a decade on their global portfolio, latterly as Head of Strategic Communications and Corporate Affairs, and established NRC in 2022. NRC helps organisations to flourish by working with them to communicate optimally both internally and externally.

Content Performance:
With over 20 years’ experience in PR & communications, Elaine Fleming helps brands stand out and connect with their audiences. She has led campaigns for major names including Domino’s Pizza, Scottish Rugby and The Gin Bothy and as Altar’s Head of Communications Elaine shapes strategy, storytelling and results-driven content for businesses of all sizes. At this event, Elaine will explore how to tailor your social media content to different platforms, showing why what works on TikTok might not resonate on LinkedIn. She’ll share practical examples and actionable tips to help you play to the strengths of each channel while keeping your overall communications strategy at the core. With a focus on results, Elaine will leave you inspired and equipped to create content that connects with your audience and drives your business forward.

Legal Essentials: 
Amy Jones is an experienced employment law solicitor having specialised in this area since commencing her career with Thorntons. She advises clients in all areas of employment and discrimination law.  Her pragmatic approach seeks to achieve the best outcome for clients when dealing with employment and HR issues. Amy has a particular interest in TUPE and is the lead employment advisor in our healthcare team, working closely with the team to advise clients on the legal and practical employment and TUPE aspects of acquisitions and sales in the healthcare sector as well as employment and HR advice post-purchase.  Her client base includes senior employees, universities, colleges, manufacturing and high-tech companies, the healthcare sector and SMEs. Amy regularly provides in-house training to clients, presents at external events and comments on employment issues for the press.  In particular, she frequently speaks at dental industry events about employment law and HR issues.