Destination Animation The First B2B Animation Book, By Local Businesswoman, Salamandra.Uk CEO Christine Mackay - Out In Autumn 2021

CEO of multi-award-winning animation studio salamandra.uk based in Dundee, to release a pioneering book titled ‘Destination Animation’. Entrepreneur Christine MacKay will be releasing her anticipated book this Autumn.

Destination Animation- How smart marketeers convey complex messages memorably, will demystify the magic behind animation for business and show you how to animate your marketing potential.

Destination Animation will provide insights into the workings of 2D, 3D, AR and VR animation, how to find the right agency to do this and how to successfully brief your project and get the best results. Dynamic digital marketing can make all the difference between a successful business and a company in decline. Destination Animation is the one-stop resource for smart marketing professionals and business owners who need to boost marketing potential and shine a light on their business.

Christine’s company salamandra.uk is an innovative leader in B2B animation. Destination Animation is a one-of-a-kind book that crosses genres and intertwines educational hints and tips with informative business case studies, for marketers who want to enhance their marketing output with the power of animation and the memorability of motion. It will explore how to visually convey complex business and brand messages on any platform using animation. Destination Animation will take you on a journey through the elusive animation process helping readers to navigate the labyrinth of elements that need to be considered when embarking on their own motion journey. Unleashing the potential of animated marketing to propel your business towards success.

Author Christine MacKay distils her professional and creative experience from working with multinationals, small and medium-sized enterprises and their advertising and public relations agencies in over 18 eighteen industries and four continents to share her wealth of knowledge with marketing professionals and animation students.

Industry icon, Kate O'Connor, Executive Chair of Animation UK, praised the publication thus:

‘I found Destination Animation engaging and pacy and I liked the balance of information and case studies/examples. The structure will help people to navigate and dip in and out, depending on their process or stage of commissioning. It really does give a fantastic overview.’  

Christine MacKay, CEO of salamandra.uk says ‘I have so often been asked how the B2B animation process works by clients, agencies, students and friends so I am delighted to finally share this exciting project that has been kept tightly under wraps for the last few months. It is incredibly gratifying to see the B2B animation process laid out clearly with plenty of case studies to help illustrate the client ‘journey’! The content of this book is gleaned from years worth of work, through our trials and tribulations, exponential growth, and successes, all of which have led us to this point of being able to share our learnings and passion for this amazing medium. I can’t think of a better way to celebrate salamandra.uk going into its 7th year than with the launch of Destination Animation to inspire the next generation of animators and smart marketers alike. A huge thank you to my team of lively lizards, our wonderful ambitious clients and to everyone who has supported us along the way.’

Keep your eyes peeled for the launch of Destination Animation coming in Autumn 2021!

salamandra.uk

Salamandra.uk is an animation studio with lively lounges in Eton, Dundee and San Francisco. We’re experts at creating visual stories that convey complex messages, offering powerful productions on any platform.

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