A Dundee food group has spent almost £1 million creating a new brand for flexitarians.
Lean & Greens has been created by the Highland Food Group, best known for venison producer Highland Game.
It is targeting the growing number of flexitarians – people who mostly eat plant based products but who also consume a small amount of meat.
The Lean & Green product range of burgers, meatballs and sausages combines lean meat with vegetables, grains and pulses.
Euan Ross, sales and marketing manager at Lean & Greens, said: “We have invested close to £1 million to reach this stage.
“Our intention is to absolutely respond to the appetite of today’s conscious shoppers.
“We are very excited to be leading the charge in this new category.
“More consumers than ever before are looking to achieve a more balanced and sustainable diet that incorporates lean meats and healthy greens.
“We balance lean British meat with what we like to call super greens plant protein.
“It’s a great 50/50 option for those looking to reduce their meat consumption and boost veg intake in one go.”
You can read the full article on The Courier website.
