Cunningly Good Group wins Small PR Consultancy of the Year at Scottish CIPR PRide Awards

Cunningly Good Group, the Perth head-quartered independent PR and marketing agency, has won a trio of gold and silver awards at this year’s prestigious Chartered Institute of Public Relations (CIPR) PRide Scotland Awards, including Gold for the highly coveted Small Public Relations Consultancy of the Year.

The blended agency, which announced earlier this week it had rebranded to Cunningly Good Group from Volpa as the company looks to mark 20 successful years in business, brings together experts in strategy, communications, design and websites. It was shortlisted for six awards at the industry event, which was presented virtually on Wednesday afternoon by former BBC broadcast journalist, Louise Minchin.

Cunningly Good Group picked up a Silver Award for Integrated Campaign, a category in which the company has dominated in recent years, recognizing their work for marketing the 2019 GWCT Scottish Game Fair at Scone Palace. They then collected a Gold Award for Best Publication for producing The Wood and the Trees: Forestry Induction Pack for Lantra Scotland, a new publication designed to induct and support new job entrants to the forestry sector.

For the penultimate award of the ceremony, they bagged the highly coveted Gold Award for Small PR Consultancy with judges “applauding” the company’s honesty in sharing “just how deeply the successive lockdowns have impacted what, until then, was a growing business.” In addition, judges commented: “And we applaud even more the actions taken to keep the agency going, not just with a concerted new business push but with a keen focus on staff welfare and training.”

Tricia Fox, founder and CEO of Cunningly Good Group, commented:

“While the last 18 months have been a real rollercoaster ride for us, it’s days like this that make it all worthwhile. Our team are genuinely delighted to be recognized as Scotland’s Small PR Consultancy of the Year, and have celebrated these hard won trophies. Their determination, resilience and professionalism is a credit to each and every one of them and these awards are a real boost to everyone’s morale. I am so proud.”

Cunningly Good Group

A highly experienced blended agency with experts in strategy, communications, design and websites.

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