SPAR Scotland partners with Calippo Slush

SPAR Scotland, the leading symbol convenience retailer in Scotland, has partnered with Calippo Slush, the experts in the frozen drink sector, and rolling out machines to all company owned SPAR stores.

The rollout of the Calippo Slush machines started on 10 January to SPAR Scotland stores based in Aberdeen/shire.

The partnership means that Calippo Slush will be available from all SPAR Scotland company owned stores by mid-February.

Calippo is the biggest refreshment impulse purchase brand which now has a slush offering matching all of the favourite Calippo flavours but with zero sugar, natural flavours and free for additives. The machines will offer three flavours, strawberry, orange and lime, and cups will be retailing at £1.50.

Stephen Brown, Head of Foodservice at SPAR Scotland said: “We are delighted to be working with Polar Krush in rolling out Calippo Slush into all CJ Lang company stores as well as being able to offer it to our independent customers. Calippo Slush is a big brand recognised by many customers as a favourite in the frozen ice lolly market. It is not only an extension of the Calippo brand but it also delivers on quality and flavour and is compliant in all future HFSS legislation. The machines themselves have all the latest technology, ensuring that the in-store operation is seamless with a full service offering supporting our store teams.” 

Michael Reid from Polar Krush said: “Calippo Slush will offer a lot of brand recognition and help drive sales as CJ Lang continue to focus on their food-to-go offering. We know we will see a real boost in sales for all the sites taking this product with the support from Polar Krush. With the option for the newest Fizzy slush to the market in Calippo Burst, CJ Lang is showing their commitment to innovating in the food-to-go sector and we are very excited to be working with such a forward thinking team.”