Overgate, Dundee announces partnership with Scottish Influencer Awards 2022

Overgate, Dundee has announced a partnership with the Scottish Influencer Awards; a major new awards ceremony honouring Scotland’s stars of social media and taking place on Sunday the 23rd of October, 2022.

BBC Radio 1 presenter and broadcaster Arielle Free will host the first-of-its-kind event which will see the nation’s top influencers from across Scotland walk the red carpet in Glasgow.

Announcing its Scottish Influencer Awards partnership with a Discover Dundee, Discover Overgate, Discover Style campaign message, Overgate, as the top retail destination in the City of Discovery, will honour those Style influencers from across Scotland who share original, informative…and of course stylish… content on their social media.

Overgate will also be running a competition to give one lucky winner plus a partner the chance to enjoy a VIP experience at this year’s Scottish Influencer Awards including walking the red carpet, tickets to the ceremony with Arielle Free, an overnight stay in Radisson RED Glasgow – recently named as one of the top 50 hospitality venues in the world, plus travel. To enter visit www.overgate.co.uk.

Following the event, Overgate will welcome Influencer of the Year – Style finalists to Dundee to experience and share the best of the city with their online communities and followers.

Fifteen award categories, supported by a number of prestigious partners and assessed by a panel of industry judges, will recognise 75 top Scottish influencers. Presentations on the day will span Food, Drink, Health & Wellbeing, Family and Lifestyle, as well as Travel, Interiors & Design, Arts & Culture, Beauty and Visual.

A headline VisitScotland: Year of Stories - Influencer of the Year category will recognise distinct storytelling anchored on one or more of the five Year of Stories themes: iconic stories and storytellers, new stories, people and places, local tales and legends, and stories inspired by nature. 

Special recognition will also be made to those influencers from across Scotland who define Inspiration and whose social media endeavours make a positive contribution to diversity, equality, and/or inclusivity.

Commenting, Malcolm Angus, Centre Manager, Overgate said:

“Overgate is delighted to be partnering with the Scottish Influencer Awards. Social media is an inescapable part of life and for many years now Overgate has enjoyed the positive benefits of working with many of the country’s leading influencers, including numerous local talents. Indeed, Overgate was one of the first retail operators in Scotland to forge professional partnerships with influencers, embracing their reach into certain target customer demographics and enlisting their support to propel some of the centre’s campaigns and retailer messaging to their engaged followers.

“These are exciting times for Dundee, and the Scottish Influencer Awards partnership presents an exceptional opportunity for Overgate to invite a large pan-Scotland audience – many of whom may not yet have visited the city - to discover the appeal of its people, products and places. Given Dundee’s deserved reputation as a city where stylish things happen, Overgate is pleased to be supporting the Influencer of the Year – Style award category and is looking forward to celebrating the excellence of Scotland’s influencer community on the 23rd of October.”

To be eligible as a potential nominee, Scottish-born or Scottish-based influencers must have shared compelling, informative, original and creative content in 2022 across one or more of the award categories. All forms of social mediums including Instagram, Facebook, Twitter, TikTok, YouTube, podcasts or other innovative and publicly accessible digital platforms will be considered. Influencers may nominate themselves or invite others to do so on their behalf through the entry form found on the official website: www.scottishinfluencerawards.com. There is no fee to nominate.

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