PR & Digital Marketing agency Ginger, based in Broughty Ferry have achieved a gold CIPR award for Integrated Campaign, beating off competition from some of Scotland’s largest marketing agencies.
The Chartered Institute of Public Relations PRide Awards recognise outstanding work, and is firmly established as the most prestigious awards in the public relations industry.
Announced on Wednesday the 12th of October via digital presentation, the award recognises the success of Ginger’s combined PR and digital campaign for Visit Angus, a local tourism organisation driving awareness and visitors to Angus County.
The successful campaign drove awareness to a new tourism experience, The Angus Tour. Ginger launched a highly focused, media charm offensive, using engaging press materials, and via press trips with UK national and regional titles, securing a range of broadcast, print and digital press coverage. The variety and diversity of experiences in the area were showcased through influencer trips and engagement. A local ambassadors programme was conceptualised and implemented, with key local champions sought and selected to generate dynamic content pinpointing some of the tour highlights. Audiences were targeted through an integration of organic and paid for social to drive traffic to the Visit Angus website, increase local awareness of the Tour and hone in on visitors from further afield.
Part of marketing agency, Altar Group, Ginger achieved exceptional results driving over six times the original target to the Visit Angus website and generating press coverage that reached over 14.6 million people,
Elaine Fleming, Director of Ginger, said: “This campaign was a joy to work on and generated exceptional results that we’re extremely proud of. There is no better award that exemplifies what makes Ginger so special. We are diverse and create fully rounded campaigns delivered by one expert team. From impactful press coverage to paid for social ads, targeted influencer marketing to dynamic content creation - we guide you on the best, most effective strategy and this award is yet another feather in the cap to prove it.”
Ginger
Ginger is a fresh thinking PR & Digital Marketing consultancy offering a bespoke approach that delivers results. We have extensive experience creating compelling multi-channel campaigns that receive tangible results and return on investment – everything from media relations to social media advertising.
