● Frasers Group has opened its latest innovative FRASERS concept store, seamlessly blending sports, premium fashion, lifestyle and beauty all under one roof.
● Located in the former Debenhams unit within Dundee’s Overgate Shopping Centre, FRASERS has revitalised the space, creating over 80 new jobs for the local community.
● Spanning three floors and 60,000 sq. ft, the store also houses Sports Direct, USC, and GAME.
Friday 6 June 2025 - Frasers Group unveils FRASERS Dundee, a dynamic new retail destination set to transform the local shopping scene. Occupying the three-storey former Debenhams unit at Overgate Shopping Centre, FRASERS has revitalised the space, creating over 80 new jobs and offering an expertly curated selection of leading brands across sports, premium fashion and beauty.
“We’re always looking for new and innovative ways to inspire our customers and create standout
shopping experiences,” said Lauren Barrie, Group Head of Retail at Frasers Group. “Our new
FRASERS concept store in Dundee does exactly that, bringing together sport, premium fashion, lifestyle and beauty under one roof. We’re proud to be a part of shaping the future of Dundee’s retail landscape with this exciting new addition.”
Situated on the ground floor, FRASERS reimagines the traditional department store with a fresh, vibrant atmosphere. Dedicated zones for menswear, womenswear, and kidswear bring together a premium selection of sought-after brands including Coach, BOSS, Barbour, C.P. Company, and UGG. Each area is thoughtfully arranged to showcase these leading labels, providing customers with a wide range of high quality premium fashion options for all ages. A new addition to FRASERS Dundee is the elevated Denim Concept, a dedicated space spotlighting the latest trends and innovations in premium denim, from brands including Levi’s, Tommy Jeans, and Replay.
The store’s unrivalled Beauty Hall caters to the beauty community’s ever-evolving appetite across
categories including makeup, skincare, wellness, haircare, and grooming. Featuring a carefully curated selection of luxury and cult favourites from Charlotte Tilbury, Dior Beauty, Creed, and Trinny London - marking its FRASERS debut. From beauty to fashion, every corner of the store is designed to cater to the evolving needs and expectations of today’s shopper.
Sports Direct anchors the first and second floor, reinforcing its status as a leading international retailer for sports and fitness. From globally recognised brands, adidas, Nike, Under Armour, PUMA, New Balance, Asics, Skechers and The North Face, to challenger brands like On, the space meets every sport and lifestyle need. The store also houses Sports Direct’s innovative Running Concept, which uses advanced gait analysis technology to help customers find footwear precisely tailored to their unique running style and foot structure.
Sports Direct Dundee showcases a curated mix of Frasers Group’s own specialist brands; USA Pro
brings a fresh and empowering women’s activewear offering, while Everlast and Slazenger serve boxing and sports enthusiasts - just in time for Wimbledon Championships 2025.
Frasers Group acquired Overgate Shopping Centre in 2023, underlining its confidence in the enduring power of bricks-and-mortar retail.
Visit FRASERS Dundee today, Overgate Shopping Centre, Dundee, United Kingdom, DD1 1UQ
Overgate Dundee (Scot) (Freehold Co) Ltd
The Overgate Centre, Dundee is owned and managed by Legal & General, the largest commercial property company in the UK.
