How informed are Scots about climate change?

Published

8th August 2025

STV’s latest Market Voices research shows that 79% of Scots feel informed about climate change - a 5% increase from last year.

And while 76% rank cost as the most important factor in what they buy, many are also more likely to choose brands with a sustainable ethos.

It’s a complex picture, but one that underlines the growing importance of clear, credible messaging in today’s marketing landscape.

Download your full report for free at: https://www.stvcommercial.tv/market-voices-sustainability-in-scotland/ 

Source: ScotPulse (June 2025; Respondent base n = 1,190)

STV

STV is Scotland’s home of news, entertainment and drama, bringing audiences a mix of premium content on air, online and on demand.

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