The region is home to thriving tech and gaming industries, alongside a strong base in education, healthcare, and manufacturing. With so many ambitious businesses competing for attention, standing out requires trust as well as reach. Radio sponsorship embeds brands in trusted everyday moments – from traffic updates for commuters across Dundee and Arbroath to weather reports vital for coastal communities.
Bauer Media’s insights show:
Sponsorship delivers up to 2x the effectiveness of standard advertising
+15% uplift in brand affinity
54% average campaign awareness.
“Dundee and Angus businesses are dynamic and forward-thinking,” said Louise Milne, Bauer Media. “Sponsorship gives them a marketing tool that combines reach, trust, and impact – all delivered through the content audiences value most.”
There are sponsorship opportunities available right now in Dundee & Angus, helping local companies connect with audiences in authentic and effective ways.
Find out more: https://hitsradioadvertising.co.uk/sponsorship/
About Bauer Media
Bauer Media Audio UK is the country’s leading commercial radio broadcaster, reaching over 20 million listeners every week across stations including Hits Radio, Greatest Hits Radio, Absolute Radio, Magic Radio, KISS, Jazz FM, Kerrang! and Planet Rock. Our sponsorships and creative partnerships help local and national businesses connect with audiences in trusted, everyday moments, delivering measurable results across the marketing funnel.
Contact us:
https://hitsradioadvertising.co.uk/sponsorship/
Radio Tay
Tay FM is a locally orientated, vibrant station with a contemporary choice of music, with a team of highly talented presenters. The station provides music, local news, weather and travel in the Dundee, Perth, Angus and North East Fife area.
