Former Member Kev Anderson Launches 'The Case Study Guy'

Former Chamber member Kev Anderson has re-joined the Dundee & Angus Chamber of Commerce with a new business venture, The Case Study Guy.

Kev is no stranger to the Chamber community. From 2014 until 2021 he ran The Story Edge, a storytelling consultancy that worked with organisations across the region and beyond. That journey paused when Kev accepted an offer from his biggest client, global tech firm AppsFlyer, to become their Senior Product Marketing Manager for EMEA.

Now he’s back – building on the success of The Story Edge but with a sharper focus. While his previous business looked broadly at brand storytelling, The Case Study Guy specialises in helping organisations build trust and accelerate sales through authentic success stories and case studies.

Kev explains:

“Closing down The Story Edge was a bittersweet moment. But if I hadn’t been tempted into the corporate world, it would naturally have evolved into The Case Study Guy. I’d already seen the growing need for businesses to build credibility and trust through proof, not just promises. I’m delighted to be back in the Chamber and I’m looking forward to supporting organisations across Dundee and Angus.”

With more than 100 case studies written and over 1,200 people trained in his Story Stack™ framework, Kev brings proven expertise to the challenge of social proof.

The Case Study Guy offers two main pathways for organisations:

• Upskill your team through coaching, training, or digital Playbooks available from the 'The Story Stack' online store.
  
  
• Outsource the process with a fully managed, end-to-end case study service.

Whichever route is chosen, the goal is the same: to help businesses stand out, win trust, and grow through stories that prove their impact.

As Kev puts it:

“B2B buyers are more sceptical than ever. They don’t need more promises – they need proof. That's the problem that 'The Case Study Guy' solves.”