Overgate, the premier shopping destination in Tayside, is celebrating after beating off stiff competition to win a major accolade at the BCSC Purple Apple Marketing Awards in London - the only awards which recognise and reward effective shopping centre marketing within the UK shopping centre sector.
Overgate\'s first-of-its-kind \'Skype with Santa\' digital initiative in December, which offered children the opportunity to meet Santa via Skype on his magic computer, free of charge, from the brightly coloured Santa Shack, has been accorded the prestigious Merit award.
The ground-breaking \'Skype with Santa\' initiative supported the centre\'s digital strategy and was commended by judges as being a \"good, imaginative and fun twist on a traditional grotto with excellent CSR (Corporate Social Responsibility) through its donation to charity and very positive endorsements from families who attended.
Speaking about the award win, a delighted Malcolm Angus, Centre Manager for Overgate, said \"The Christmas event was innovative, visual and interactive and it was \'something different\' for our customers. It is gratifying that the team’s hard work and vision has been rewarded with a BCSC Merit Award.
SDI (Dundee 2) Limited
The Overgate Centre, Dundee is owned and managed by Legal & General, the largest commercial property company in the UK.
