SMIGGLE, CREATORS OF FUN, FASHION-FORWARD STATIONERY TO LAUNCH TOMORROW FRIDAY 15th APRIL
Smiggle, the market-leading creators of colourful, fun, affordable, fashion-forward stationery and office supplies will open a new store in Overgate, Dundee tomorrow Friday, 15th April, 2016.
This will be the third Scottish store for the Australian-founded brand which enjoys a devoted following thanks to innovative product design, bold colour, quirky graphics, great value and most importantly – giving their fans, known as Smigglers, the tools they need to have fun. The new store will be located on the lower mall, between Schuh and River Island, in the unit previously occupied by Bank Fashion.
The bright, friendly retail experience of Smiggle, where passionate staff encourage shoppers to experiment and play with a kaleidoscope of products ranging from the hottest kids tech and school essentials to boredom-beating games and inspired gift ideas guaranteed to generate smiles, is sure to be a popular new retail addition at Overgate.
Commenting about the latest new store opening, Malcolm Angus, Centre Manager, Overgate said,
“We are delighted to be welcoming Smiggle to Overgate. The brand has a unique positioning in the marketplace with fantastic, fun and affordable products which are sure to prove popular with our customers. This latest development is another welcome new addition to Overgate’s strong and diverse retail proposition.”
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Overgate Dundee (Scot) (Freehold Co) Ltd
The Overgate Centre, Dundee is owned and managed by Legal & General, the largest commercial property company in the UK.
