27th February 2017


£53 million of public money is spent tackling litter and flytipping annually, with at least a further £25 million associated with indirect costs of litter and flytipping.

Towards A Litter-Free Scotland is the Scottish Government’s National Litter Strategy, published in June 2014. The aim of the strategy is to prevent littering and flytipping, identifying a range of delivery partners who are required to influence behaviour and ultimately deliver the aims of the strategy.

The Strategy identified a need to develop action plans to encourage joint-working in litter and flytipping prevention. Everyone has a role to play in helping change behaviour and reduce the amount of waste that ends up as litter or flytipping.

The Solution – Litter Prevention Action plans & Community Litter prevention Plans

A Litter Prevention Action Plan is a voluntary commitment by organisations to adopt a range of actions to prevent litter and flytipping in Scotland.

Those actions identified by individual organisations would feed into an over-arching Community Litter Prevention Action Plan for Dundee allowing collaboration across multiple sectors to achieve significant impact and provide a platform for a shift towards litter and flytipping prevention.

This approach builds on the aims of the Take Pride in Your City Campaign which would become the umbrella for the Community Litter Prevention Action Plan.

The Take Pride in Your City campaign, launched in May 2015, is an environmental improvement campaign looking to change public behaviour and attitudes towards litter, dog fouling, fly-tipping, discarded chewing gum and graffiti. It aims to encourage citizens to take personal and shared responsibility for their local environment and encourage positive behavioural change. This four year campaign will unite a number of initiatives under the Take Pride banner to encourage this behavioural change, increase public involvement and ultimately aims to make Dundee a cleaner place to live, work and visit.


This collaborative approach offers a mechanism to provide opportunities to align activities, deliver best value, allow a gap analysis, increase innovation, amplify the impacts of existing activities, increase stakeholder morale, break down silos, decrease costs and eliminate duplication.


Involvement will improve transparency and credibility with your customers and stakeholders, offer direct and indirect financial benefits, improve efficiency and effectiveness through coordinated activities and encourage innovation through the sharing of knowledge and expertise.


Template action plans have been produced, allowing organisations to easily populate plans by selecting actions and/or adding in any additional actions.

Support will be provided to coordinate the development of the Community Litter Prevention Action Plan which will identify where resources can be shared and opportunities to collaborate are available. Scheduled meetings of those organisations involved in the community plan will help organisation monitor progress, share ideas and identify where gaps exist.

How To get involved

All organisations who consider themselves to be part of their local community should be involved. This will include the public sector, all sizes of business, the 3rd sector, educational institutions and community groups.

Support is available to help you select the most relevant actions for your organisations or tailor it suit your requirements.

Once your organisation has completed the Litter Prevention Action Plan, the actions will be fed into the wider Community Litter Prevention Action Plan and you will be encouraged to collaborate with other organisations to deliver the actions and contribute to litter and flytipping reduction in your local community.

This will be supported by Zero Waste Scotland and Dundee City Council.

To get involved please contact:

Emma Leel - Sector Manager,  Zero Waste Scotland

Direct: 01786 239 752 | Mobile: 07715 063 787  


Dundee City Council

Dundee draws skilled workers from a 60-minute catchment population of 640,000 and has a local population of over 140,000. The availability of a large pool of highly skilled labour is a key feature in the Dundee economy. Flexibility in the labour force is currently more prevalent in Dundee than in Scotland as a whole. All forms of labour market flexibility - part-time, temporary employment, self-employment and shift work - are widely operational within the city. Labour force stability in the city is excellent, enabling companies to plan with confidence. Labour turnover levels are less than 5% and absenteeism averages 2%.

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