Working With Waypoint


29th November 2018

Kev Anderson from The Story Edge talks about his recent ventures to Australia and how he became an Outsourced Marketing Director.

A year ago, I announced that I was to become Ocius Digital’s Outsourced Marketing Director. It was a big moment for me. It represented the biggest single deal in the history of the business. More importantly, it meant I got the opportunity to continue working with the incredible team in Australia.

Just a few weeks after the agreement was struck, we completed a major project to rebrand the business from Ocius Digital to Waypoint. It was a huge decision for Dan to make, but ultimately it’s proven to be the right one. That kick-started what has been a great year for the team.

Of course, the highlight of my Waypoint year was having the opportunity to visit Australia for the first time. Getting the chance to reacquaint myself with Dan and Rhys, while at the same time meeting Mat, Neil and Luke for the first time was incredible. Video conferencing technology is brilliant, but there’s nothing quite like being together in real life. For one thing, it makes hugs possible.

I’m proud of the work we’ve achieved together. It hasn’t always been easy, time zones have at times proved challenging and I’ve felt a lot of responsibility to steer the marketing of Waypoint in the right direction. I’ve definitely made mistakes along the way, like any good story, there have been ups and downs.

We had a really productive ‘Work Together’ day in Melbourne at one of the three ‘WeWork’ offices in the city. We talked a lot about how we could work together more efficiently and about the huge opportunities open to the team. It was an opportunity to reflect on 2018 so far and start the process of planning for 2019.

That meeting laid the foundation for the development of Waypoint’s 2019 strategic marketing plan. I’ve been working on it over the last month and over the next two weeks, we’ll be working together to complete it. 2019 is going to be a massive year for Waypoint.

They’re an incredible business, driven by an incredible team of remarkable humans. They’re bloody good at what they do and in 2019, more lucky businesses are going to find that out first hand.

Doing the right work with the right people is a business principle that drives me. When that happens, a business can be a thing of genuine joy. Waypoint is unquestionably a collection of the ‘right people’ and I’m ecstatic to say that I’ll be continuing to work with Dan, Mat, Rhys, Neil and Luke in 2019.

It’s a privilege to have the opportunity to build on what we’ve done together in 2018. It won’t be easy, but I’m committed to play my part in helping Waypoint have their best ever year. I’ve got no doubts that they’ll make it happen. There’s always a fine line between confidence and arrogance, but where Waypoint is concerned, I guess you could say, I have no worries.

The Story Edge Ltd.

The Story Edge delivers copywriting services to businesses that want to generate more leads and close more sales. Whether you’re looking to nail your messaging, rewrite your website, share your stories or arm your sales teams with powerful marketing materials, The Story Edge can help.

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