Scotland is Stunning. Let’s Keep it that Way

Published

20th July 2020

To help communicate anti-littering messages with key audiences, Zero Waste Scotland – in partnership with local and Scottish Government and Keep Scotland Beautiful – is launching the ‘Scotland is Stunning – Let’s Keep it that Way’ campaign on 15th July.


Coinciding with the relaunch of Scotland’s tourism industry reopening, this campaign highlights Scotland’s natural beauty and wildlife and urges visitors not to spoil it by littering when they are enjoying daytrips or staycations at our coast, countryside, parks and campsites.
The campaign will be rolled out across Facebook, Twitter, Instagram, YouTube and Spotify for a fiveweek period, alongside an extensive PR plan.
Partners and community groups are encouraged to download the assets featured within this toolkit, including digital posts and posters, to help get the message to daytrippers and staycationers to bin their litter or take it home. These assets are available to download from the Zero Waste Scotland partners site.


To support national messaging and community reach, Zero Waste Scotland will host a campaign page on their Managing our Waste information hub – managingourwaste.scot/litter 
We want to continue to support you in the best way we can. If you have any questions regarding this campaign, please contact the Communications team at Zero Waste Scotland: support@recycleforscotland.com 

Zero Waste Scotland

Helping Scotland create a more #CircularEconomy & realise the economic, environmental & social benefits of using resources sustainably. #ScotGov & #ESIF funded.

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