Zudu develop app to enhance Scottish Tourism

Published

24th July 2020

Zudu worked on an exciting project to enhance Scottish Tourism by developing the Reivers Road App, an app which provides geo mapped audio tours, offers information and local discount offers for the area.

Processes
UX
Design
Development
Launch
Aftercare

The Brief
Zudu were approached by the Reivers Road team with a big idea to increase tourism and enhance the customer experience of those who visited their area. They wanted to create an interactive app which allowed tourists to purchase audio guides, obtain local discounts and easily navigate their way around the trail.

The Solution
We used cutting edge geo mapping technology to automatically play the audio when users were navigating the trail. Audio guides are purchased through the platform in order to access local discounts and view information about where to go in the local area.

The Results
Over 200 locations were mapped along the trails. The app received support from local Government and gained traction with attracting tourism to the local area.

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