Blue2 Drives Success in the Digital Space

Blue2, a multi award winning digital design & development agency based in Broughty Ferry, is encouraging businesses to embrace the digital space during the pandemic as they launch four new e-commerce websites for clients including Walker’s Shortbread, Simon Howie, Verdant Spirits and Wild in Art.

Part of leading marketing services company ALTAR Group, Blue2 has launched the e-commerce portals in the past month alone, as their rapidly growing client base drives their online presence, growing their market share, a 30% growth in e-commerce sites operated by the consultancy.

Blue2 digital director, Nial Chapman said: “We started lockdown with a real sense of uncertainty at what lay ahead. However, we quickly adapted to the reality of the situation, working flexibly with our clients who had to be extremely agile and aggressive in their marketplaces to survive. We also secured several new client wins leading to an ever-increasing demand for the delivery of new digital platforms and digital marketing strategies to help our clients connect with their audiences and their sell services.”

As technology enables adaption to lockdown life and the constant cycle of changes facing consumers and service providers alike Blue2 have undertaken a wide undertaken an extremely wide spectrum of projects.

Nial Chapman said: “The digital space truly holds the key for pandemic survival for business and brands. Over the past six months we have has seen significant growth, creating and delivering everything from bespoke event conferencing platforms to apps that curate socially distant art trails, as well as flexible booking systems for restaurants, visitor attractions, shops and venues. The overall trend, however, is for e-commerce solutions with our recently launched sites facilitating a 30% growth in the e-commerce sites we operate.”

Launched over the last month is a new Christmas store created for Simon Howie, combining localised delivery slots with timed collection slots minimising the number of people who would normally have to be in store at the busiest time of year. A new e-commerce website for Walker’s Shortbread, telling the story of the brand and selling products to a global audience, and a new ecommerce site and digital marketing strategy for Verdant Spirits to increase brand awareness and product sales over the Christmas period have also been gone live.

Andrew Mackenzie, Managing Director, Verdant Spirits, said: “We’ve had to very quickly understand how we can best help our customers, and make their lives as easy as possible, while still looking after our brand. We’ve had to pivot quickly and totally alter our strategy, which has been driven by a digital blueprint. Working with Blue2 to launching the new e-commerce site has been crucial to our revised aims and objectives, ensuring we stay engaged with a constantly evolving audience.”

Nial Chapman added: “Bespoke challenges really make us tick and we are thrilled to have also launched a new App for Wild In Art. The organisation is delivering the ‘50 Windows of Creativity’ public art trail in Manchester, showcasing the work of artists in a series of windows and spaces across the city centre. All pieces on display will be available to buy directly from the artist or maker, giving a much-needed boost to the city’s creative community. We also helped deliver a new web concept called “Wild In Art World” enabling members of the public around the globe to create and upload artwork to be displayed on a global virtual art trail.

“We are really lucky to have such an amazing and diverse UK client base that have been increasingly active over the last nine months. We are determined to do everything we possibly can to continue to deliver robust digital solutions to help them navigate through these challenging times.”

For more information visit www.blue2.co.uk