Using SEO and Social Media to Attract International Customers

Date & Time

Wednesday, Dec 5, 2018 at 09:30 - 12:30

The workshop will cover the following areas:

  • How search engines work
  • Google
  • Non-Google
  • A comparison of search engines
  • International SEO Google versus Yahoo versus Bing versus Baidu versus Yandex versus other platforms
  • Insights and analytics
  • How to improve SEO
  • Using data to improve your site’s effectiveness
  • Understanding analytics in the context of digital marketing
  • Interpreting and acting on analytics information
  • Tracking and customer engagement and sources
  • Ranking factors
  • Social media
  • Impact of social media on customer engagement
  • Generating referral traffic
  • Effect on SEO
  • User generated recommendations
  • Engaging with customers

As a result of attending this workshop you will have a clear understanding of what you need to do to be successful in international markets.

This event is run in cooperation with Tay Cities Partnership.