The first deliveries as part of a campaign to combat loneliness in care homes have been made.
Thousands of copies of The Courier and The Press and Journal are to be given away as part of the campaign.
DC Thomson and BT have partnered on the initiative, which will see 25,000 copies of the daily regional titles distributed to care homes and hospitals free of charge.
The campaign started on Wednesday and will run until Christmas Eve.
It is hoped the free newspapers will help people struggling with loneliness pass the time and feel connected to what is going on in their area.
Visiting and social distancing have been impacted in care homes throughout the country this year amid the coronavirus pandemic, leading to an increase in isolation in some residents.
The Courier and The Press and Journal both rank among the top-selling regional newspapers in the country.
Richard Neville, head of news at DC Thomson, said: “We continually strive to provide our communities with quality journalism they can trust, and we’re thrilled to partner with BT to make sure we reach readers who perhaps can’t get out to pick up their copy.”
Jane Wood, BT Group Scotland director, said: “We’re pleased to be able to work with The Courier and The Press and Journal on this brilliant initiative to make sure that people in care homes have access to their local paper in the run up to Christmas.
“We know local newspapers play a vital role for many people in connecting with their local communities and the world.”
To read the whole article, visit The Courier Online
D.C. Thomson & Co. Ltd.
DC Thomson & Co Ltd is a private company and is one of the leading media organisations in the United Kingdom. The company publishes newspapers, magazines, comics and books. More recently, DC Thomson has expanded into the internet and digital developments including a major focus on genealogy.
