Monday
Mornings can be pretty hectic with two kids and a husband who works shifts, but I always make time bright and early for my non-negotiable – a weight training session or walk (the other at lunch time). I’m a very early riser and being active sets me up for the day ahead.
The first task of the day is to read the newspapers and trade press relevant to our clients. It’s vital to keep up to speed with the latest news in the sectors we represent.
I had a meeting with a client to discuss a comms strategy around a major acquisition. This also involved devising plans for brand building, marketing and media opportunities, drafting impactful and informative press releases, expertise articles and case studies. We also looked at how targeted social media activity can help reach the audiences needed.
I often find, as someone who works mainly at home, that a change of scenery can really help inspire and invigorate – hence why my online banking shows far too many Costa coffee orders!
It’s especially fruitful when I have copywriting to do and so handy when the staff know your order before you’ve even had time to say hello! The Michelin Scotland Innovation Parc is another favourite for booking a working space for a few hours. Nice coffee there too – an absolute necessity!