Christine MacKay, CEO and founder of the multi-award-winning Salamandra Animation Studios, has been nominated for Employer of the Year in the 2022 Women’s Business Awards, hosted by the Women’s Business Club, a community of high calibre career women and women entrepreneurs who strive to empower fellow businesswomen and help them break through to the next level of success. Having been recognised for creating a healthy and supportive work environment with a real commitment to the wellbeing of her employees, Christine has been nominated for the award.
As an employer, Christine has always been fond of the Richard Branson quote ‘Train people well enough so they can leave, but treat them well enough, so they don't want to’. This company mantra has been extremely prominent in her leadership strategy, and since founding Salamandra Animation Studios in 2014, Christine has relished the opportunity to see every one of her ‘lively lizards’ grow and develop their careers within an innovative, creative and supportive environment. The environment is such that team members across departments get to know and collaborate with each other, both on a professional and personal level. Despite having to switch to remote/hybrid working over the course of 2020 and 2021, Christine ensured that the company systems of communications, project management, and collaborative working not only continued but improved. As a result, the team has become more productive than ever before, with their the company’s turnover having grown by 45%, and employee numbers by 55%.
More About Christine
Christine MacKay founded salamandra.uk in 2014, a multi award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving. Having worked both client and agency side on three continents, Christine has expert knowledge in building collaborative, frictionless teams, developing a strong company culture, and, as a serial networker, cross-pollinating businesses. Her team works as visual problem solvers across 18 different industries, from children’s book illustrations and corporate explainers, to training videos or immersive augmented and virtual presentations, during which they produce unique and powerful multifaceted visual assets, and create content that resonates with their clients’ target audiences memorably.
In 2021, Christine’s published her now best-selling book, Destination Animation - How Smart Marketeers Convey Complex Messages Memorably. Find out more about it here.
More About the Woman’s Business Awards
The Women's Business Club was founded by Angela De Souza who wanted to set up a business network that she would like to attend where she felt comfortable being herself and accepted as a woman in business. From the very first event in January 2013 to today, the club has stayed true to its calling to serve business women and supporting them in their growth and success whilst encouraging feminine leadership. Their SME Awards empower women to succeed in business by acknowledging and celebrating exceptional companies and their leaders. 8 prestigious awards for women who are changing the game and leading the way.
Find out more about them here.
Listen to Christine’s LinkedIn Live Series, The Business of Writing a Book - Lighting the Way and Leaving Your Mark:
https://www.youtube.com/playlist?list=PLhPDYsvxgRtkBJb-oPgWywFaJqCLi_3-t
Watch the Destination Animation Book Trailer here:
https://www.salamandra.uk/destination-animation
Get Destination Animation here:
For more information on salamandra.uk and their services, please visit https://www.salamandra.uk/
To request an interview with Christine, or for any further questions, please contact Digital Marketer, Marilize Loxton, through marilize@salamandra.uk.
Linkedin: https://www.linkedin.com/company/5312004
Twitter: https://twitter.com/salamandrauk
Facebook: https://www.facebook.com/salamandrauk
Instagram: https://www.instagram.com/salamandra.uk
salamandra.uk
Salamandra.uk is an animation studio with lively lounges in Eton, Dundee and San Francisco. We’re experts at creating visual stories that convey complex messages, offering powerful productions on any platform.
