OVERGATE, DUNDEE ANNOUNCES NEW STORE OPENING BY AUSTRALIAN JEWELLERY GIANT LOVISA

Published

26th February 2024

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Overgate, Dundee has announced Australian jewellery giant Lovisa has opened a new store in the centre.

The arrival of the popular brand, which has over 850 stores in 40 countries, is the centre’s first new tenant announcement of 2024, with the popular brand adding to Overgate’s growing fashion-forward retail offering.

Lovisa first launched in 2010 and specialises in on-trend affordable pieces, with best-selling items including heart pendant necklaces, stylish stackable rings and personalised accessories. A team of Lovisa trend spotters take inspiration from couture runways and street fashion across the world to deliver 150 new styles to stores each week.

The new Lovisa store, which opened at the weekend, is located on the ground floor in the unit previously occupied by Smiggle. The new store will complement Overgate’s already impressive jewellery offering which includes Pandora, Ernest & Jones, Goldsmiths and Warren James.

Malcolm Angus, Centre Manager, Overgate said:

“We are delighted to welcome Lovisa to Overgate. This is another exciting new addition to the centre’s retail offering and underpins our commitment to bringing new brands to Dundee, and offering customers greater choice.”

“With fashion-forward collections at an affordable cost, and a stylish product range which is continually refreshed each week, Lovisa is already proving popular with shoppers who flocked through the doors at the weekend for the official opening.”